Projects, case studies, and live systems that show how I actually build.
This page should function like evidence, not decoration. The goal is to show what the work is, what problems it addresses, how it was built, and how it connects back to Luis Ruiz, ruizTechServices, and the broader founder-builder direction of the site.
Built systems, not mock portfolio pieces
This page is meant to show real technical work, public experiments, and live software directions, not decorative filler.
Connected to business direction
The strongest projects here support ruizTechServices, future products, or the broader founder-builder path behind the site.
Still in motion
Some work is polished, some is still evolving. That is intentional. The value is in visible execution, iteration, and proof.
Current public work
1 featured project and the wider project index
Connected public execution
The strongest signal here is the work itself, backed by public iteration in the build log.
ruizTechServices
The business site for ruizTechServices, designed to route founders and small businesses toward practical technical execution, local support, and direct founder-led delivery.
Role
Founder, designer, developer, and business owner. This project is both the company site and a live expression of service positioning.
Context
This site sits at the center of the business layer behind the broader Luis Ruiz ecosystem. It has to communicate capability, trust, service clarity, and founder accessibility without drifting into generic agency language.
Problem
Small businesses and early operators often need practical technical help, but they do not respond well to bloated agency positioning or vague innovation talk. The site needed to explain real service value clearly and credibly.
Constraints
The challenge was not just visual design. The harder problem was aligning service messaging, local support credibility, technical breadth, and founder-led access into a clean conversion path that still felt honest.
Approach
Build a clear service-positioning site around direct founder access, practical execution, and straightforward engagement flow. Keep the language operational instead of inflated, and make the business offer legible quickly.
Architecture
The site is built with Next.js and Tailwind CSS, deployed on Vercel, and structured as a focused marketing/conversion surface rather than a bloated CMS-first business brochure.
Key decisions
A key decision was to frame the business around practical execution, local support, and fractional technical leverage instead of generic “digital transformation” messaging. That makes the offer easier to trust.
Outcomes
The project functions as both a live business asset and a positioning exercise. It gives ruizTechServices a clearer public surface and supports the broader founder-builder trust story across the ecosystem.
Why this matters
The point is not to show a pile of links. It is to make the work legible, so a client, collaborator, or future partner can see what was built, why it mattered, and how decisions were made.
Chuef.com
A real‑time discussion platform focused on unfiltered conversation. After signing in with Google, users create a Chuef identity and can post to live threads; reading the lobby is possible without an account. The service advertises 24/7 availability, infinite chat length and no posting limits. Built with Next.js and websockets for real‑time updates, it maintains anonymity by keeping Google account details private and stores all data on a backend managed by ruizTechServices. The graffiti‑inspired design underscores its “raw, real, unfiltered” brand.
Why this matters
The point is not to show a pile of links. It is to make the work legible, so a client, collaborator, or future partner can see what was built, why it mattered, and how decisions were made.
Catherine Ruiz’s Website A website for Catherine Ruiz.
A bilingual, mobile‑friendly microsite for an Avon representative. Written from scratch using plain HTML, CSS and JavaScript, it features two pages (“Home” and “About”) with sections in both English and Spanish. The home page displays Catherine’s photo and contact information, including her phone number for orders or beauty consultations. Campaign dates are updated regularly, and the footer credits ruizTechServices for the build.
Why this matters
The point is not to show a pile of links. It is to make the work legible, so a client, collaborator, or future partner can see what was built, why it mattered, and how decisions were made.
Keep following the work
The build log shows movement, not just outcomes.
If you want the ongoing thinking, iteration, and technical decisions behind these projects, the Blog / Build Log is where that shows up in public.